Every ad dollar working harder.

A realistic minimum for meaningful data and results is $1,000–$1,500 per month in ad spend. The sweet spot for most small businesses is $1,500–$2,500 per month. Highly competitive industries (legal, finance, medical) often require $5,000+. Management fees are charged separately from ad spend.

Ads can generate leads within days of launching. The first 4–6 weeks are a learning phase where we gather data and optimise targeting. Results typically improve significantly in months 2 and 3 as we tighten targeting, eliminate wasted spend, and optimise landing pages.

Google Ads captures existing demand — people actively searching for what you sell right now. Facebook and Instagram Ads create demand — reaching people based on interests before they search. Both have a place. High-intent services perform well on Google; visually-driven and discovery-based brands often see strong results on Meta.

We charge a management fee separate from your ad spend. Your ad budget goes directly to Google or Meta — we never take a cut of your spend. Our management fees depend on scope and total ad spend volume, and we're transparent about this before you commit to anything.

Well-managed Google Ads campaigns typically deliver $4–$8 in revenue for every $1 spent for Australian SMBs in established categories. Early campaigns often break even while we optimise; by month 3, strong campaigns are consistently profitable. We'll share realistic benchmarks for your specific industry.

Yes. LinkedIn is our preferred platform for B2B lead generation — especially for professional services, SaaS, and businesses targeting specific job titles, company sizes, or industries. The cost per click is higher than Google, but lead quality for B2B is typically superior.

Retargeting shows ads to people who've already visited your website but didn't convert. It's consistently one of the highest-ROI ad types available — these are warm audiences who already know who you are. We set up retargeting as part of every campaign because the numbers always justify it.

Yes. You have full control and account access at all times. We recommend a minimum 90-day commitment to see meaningful optimisation results, but you're never contractually locked in. The accounts are yours to keep if you move on.

Access to your Google or Meta Ads account (or we create one), your website URL, your business goals, and a brief overview of your target customer. We handle strategy, copy, creative direction, audience targeting, and ongoing optimisation from there.

Average CPCs do tend to increase industry-wide as more businesses advertise. This is exactly why ongoing optimisation matters — we continuously improve your Quality Score, ad relevance, and landing page experience to keep your cost per lead from inflating even as the market gets more competitive.