Automation
Workflows built for Hospitality businesses.
See how hospitality businesses use automation to eliminate manual work and move faster.
Operations
New Staff Onboarding
New hire completes a form and the whole team knows what to do — no manual coordination, no missed steps.
- 1 Google Forms → Onboarding form completed (trigger)
- 2 Slack → Welcome message posted to team channel
- 3 Gmail → Manager receives onboarding checklist
You might need this if…
- Onboarding steps missed because you're too busy
- New hires left waiting for instructions
- HR paperwork taking hours to process manually
Business Impact
Consistent, professional first-day experience — regardless of how busy you are.
eCommerce
New Order Notification
A new Shopify order instantly notifies your customer, alerts your team, and updates your reporting — zero manual effort.
- 1 Shopify → New order placed (trigger)
- 2 Gmail → Customer confirmation sent
- 3 Slack → Sales team alerted instantly
- 4 Google Sheets → Sale automatically logged
Steps 2 – 4 fire simultaneously the moment an order is placed.
Business Impact
Eliminate 30+ minutes of daily order admin. Every order handled automatically — even while you sleep.
Operations
Support Ticket Routing
An inbound support email instantly creates a ticket, alerts the team, and logs the issue — all in one automated step.
- 1 Gmail → Support email received (trigger)
- 2 HubSpot → Support ticket created in CRM
- 3 Slack → Support team alerted immediately
- 4 Google Sheets → Issue logged for reporting
Steps 2 – 4 fire simultaneously when the email arrives.
Business Impact
Support tickets actioned in minutes — not hours. Nothing slips through unassigned.
Finance
Invoice Payment Alert
A paid invoice confirms with the client, notifies your team, and updates your cashflow tracker — simultaneously.
- 1 Xero → Invoice marked paid (trigger)
- 2 Gmail → Payment confirmation sent to client
- 3 Slack → Finance team notified
- 4 Google Sheets → Cashflow tracker updated
Steps 2 – 4 fire simultaneously the moment payment is detected.
Business Impact
Zero payments slip through unnoticed. Cash position always up to date.
Hospitality
Guest Pre-Arrival Experience
Days before check-in, an email goes out with local tips, an SMS reminder fires the morning of arrival, a preferences form is sent, and guest notes land in your CRM before they check in.
- 1 Email → Pre-arrival email with local tips & check-in info
- 2 SMS → Morning-of-arrival reminder SMS sent
- 3 Form → Dietary & preferences form sent to collect wishes
- 4 CRM → Guest preferences logged for front desk team
- Staff briefed on every guest preference before they check in
- Fewer no-shows thanks to timely SMS reminders on arrival morning
- Arrival ratings improve consistently with personalised touchpoints
Business Impact
Guests arrive feeling anticipated — and staff deliver personalised service without asking twice.
Hospitality
Group Booking Pipeline
A group booking enquiry triggers three parallel actions — CRM record created, detailed proposal emailed, venue agreement sent via DocuSign — then the events team is briefed on Slack.
- 1 Form → Group booking enquiry submitted (trigger)
- 2 CRM → Event contact created & requirements logged
- 3 Email → Detailed proposal & pricing emailed
- 4 DocuSign → Venue hire agreement sent for e-signature
- 5 Slack → Events team briefed on new group booking
Steps 2 – 4 run in parallel. Step 5 triggers once all three complete.
Business Impact
Group inquiries handled professionally within minutes — venues that respond fast win the booking.
Hospitality
Post-Stay Review & Loyalty Loop
Check-out email → Google Forms review request → review data logged to Sheets → guest added to Mailchimp loyalty list → SMS offer for next stay. All triggered by a single check-out event.
- 1 Email → Check-out thank-you email sent (trigger)
- 2 Google Forms → Short review request form included in email
- 3 Google Sheets → Review response & rating logged for reporting
- 4 Mailchimp → Guest added to return-visit loyalty list
- 5 SMS → Exclusive next-stay offer SMS sent 7 days later
Business Impact
More 5-star reviews and a growing return-guest list — both running without any manual effort.
Hospitality
Check-In Upsell Broadcast
The moment a guest checks in, the CRM triggers five simultaneous touchpoints — spa offer email, room upgrade SMS, personal WhatsApp, Messenger loyalty offer, and a Slack alert to the concierge team.
- 1 CRM → Guest check-in recorded (trigger)
- 2 Email → Restaurant & spa offer emailed with booking link
- 3 SMS → Room upgrade offer SMS sent immediately
- 4 WhatsApp → Personal welcome WhatsApp from guest services
- 5 Messenger → Loyalty points update & exclusive offer via Messenger
- 6 Slack → Concierge team briefed on guest preferences & VIP status
Steps 2 – 6 fire simultaneously the moment the guest checks in.
Business Impact
Upsell revenue increases by 20–40% when offers arrive within minutes of check-in across every channel the guest uses.
The Reality
What hospitality businesses are up against.
OTA commission eroding accommodation profitability
Booking.com, Expedia, and Airbnb charge 15–25% commission on every booking they facilitate. For properties at 70–80% occupancy, this represents substantial revenue annually that could be retained with a strong direct booking strategy, supported by Google Hotel Ads and email marketing to past guests.
Paid Advertising — Google Hotel Ads and direct booking campaigns that put your rates in front of travellers before they ever reach an OTA comparison page.Guest expectation complexity across every touchpoint
Guests simultaneously expect seamless mobile booking, contactless check-in, instant chat support, sustainability information, and personalised recommendations — before, during, and after their stay. Meeting these expectations requires a connected digital infrastructure that most properties don't yet have in place.
Automation — Automated guest communication sequences across the full journey — pre-arrival, during-stay, and post-stay — without adding a single hour to your team's workload.Review velocity and viral reputation risk
One viral TikTok review or a pattern of unresponded negative feedback can measurably impact booking volume within days. Properties without a systematic review monitoring and response protocol are exposed to reputation events they discover too late to manage effectively.
CRM — Post-stay review automation and monitoring that proactively builds your review volume and flags negative sentiment before it can escalate into a bigger issue.How We Help
Services for Hospitality.
Automation
Eliminate repetitive tasks with custom automation workflows that run 24/7 without you lifting a finger.
AI Agents
Deploy AI agents that handle customer queries, qualify leads, and execute tasks autonomously around the clock.
Websites
High-performance websites engineered for SEO, speed, and turning visitors into paying customers.
Digital Marketing
Full-funnel digital marketing strategies that build brand awareness and drive measurable, sustainable growth.
SEO
Dominate search results with technical SEO, content strategy, and AI-era optimisation that lasts.
Paid Advertising
Google, Meta and LinkedIn ad campaigns meticulously optimised for maximum ROI and scalable growth.
CRM
CRM setup, integration, and automation so your pipeline manages itself and no opportunity slips through.
Tech Help
Friendly, in-person help with smartphones, tablets, smart TVs, and everyday technology — for anyone who just wants things explained in plain English.
2026 Trends
What's reshaping hospitality.
Immersive content reducing booking friction
VR venue tours, 360-degree room previews, and short-form video showcasing local experiences are influencing booking decisions before guests reach comparison sites. Properties investing in immersive digital content are converting at higher rates from discovery channels where competitors rely on static photography.
Sustainability as a bookable differentiator
Eco-conscious travellers are actively searching for properties with credible sustainability credentials. Hotels and venues that make energy efficiency, local supply chain sourcing, and waste reduction visible and searchable in their digital marketing are attracting a growing segment that books earlier and at higher rates.
Google Hotel Ads recapturing direct bookings
Google Hotel Ads (integrated into Search and Maps) allows properties to display their direct booking rate alongside OTA pricing — typically at a fraction of OTA commission cost. Properties actively investing in Google Hotel Ads are recovering meaningful direct booking share from the major platforms year on year.
FAQs
Hospitalitydigital marketing FAQs.
How do hotels and venues increase direct bookings vs OTA bookings?
Direct booking campaigns use Google Ads targeting brand and property terms, a high-converting booking page that competes on experience, and loyalty incentives for guests who book direct. We also implement booking recovery sequences for abandoned searches and rate comparison nudges.
What digital marketing works best for accommodation?
The most effective mix for accommodation is: Google Hotel Ads and search ads for capture, Meta Ads for retargeting and destination inspiration, SEO for local and travel searches, and email marketing for past guest nurture and direct repeat bookings.
How do I set up automated guest communications?
We build automated communication sequences covering the full guest journey: booking confirmation, pre-arrival information, during-stay touchpoints, post-stay review requests, and win-back campaigns for guests who haven't returned in 12 months.
What should a hospitality website focus on for maximum bookings?
A hospitality website that converts needs: stunning photography above the fold, a booking widget prominent on every page, clear unique selling points, room or package details with pricing, guest reviews integrated, and fast load time optimised for mobile.
How do I manage and improve my venue's online reputation?
We set up a review management system that automatically requests reviews post-stay, monitors new reviews across platforms (Google, TripAdvisor, Booking.com), and alerts you to respond promptly. A consistent response strategy significantly improves search ranking and booking confidence.
Should my venue run Google Ads or Meta Ads?
Google Ads work exceptionally well for capturing travellers actively searching for accommodation in your area or for specific event types (weddings, conferences). Meta Ads are better for inspirational campaigns, special offer promotions, and retargeting people who visited your website but didn't book.
How do I attract international guests through digital marketing?
We target international travel intent keywords, create content for specific international markets, implement hreflang tags for multi-language SEO, and run campaigns in key source markets based on your property's natural demand profile and occupancy data.
How can I fill slow periods at my venue?
Flash sale campaigns to past guests, targeted social ads for midweek packages, and partnership promotions with local attractions directly fill slow periods. We plan a promotional calendar quarterly and build the automations to execute it with minimal manual effort.
What automation saves the most time for hospitality businesses?
The highest-impact hospitality automations are: post-stay review requests, upsell campaigns pre-arrival (room upgrades, dining add-ons), no-show and cancellation recovery sequences, and loyalty programme communications for repeat guests.
Can AI agents help with guest enquiries?
Yes. AI agents can handle standard guest enquiries 24/7 — room availability, local recommendations, check-in information, facility details — and escalate complex requests to your team. Guests always receive an immediate response, even at 2am, improving satisfaction without adding staff cost.
Ready to grow your hospitality business?
One team for your entire digital foundation — connected websites, automation, AI, and growth. Book a free 30-minute discovery call and we'll map out what's possible for your business.